The job search process should not be disorganized, it should be simple. Wouldn’t it be cool if you could document the who, what and where of your job search with personalized tips all in the palm of your hand?

We created JobDoc as a personal online tool for users to document the most important aspects of their individual job search. This is not a social tool, it’s all personal and private. This way, they can begin to take the necessary steps to make their contacts, companies and locations connect together to start on a path for a dream job.

Connections are such a big part of getting a job, which is why it is so important to identify the people who can play an influential part in getting a job or an interview. Users will fill in their connections, contact and work information, and have the opportunity to write a blurb about the person or steps they can take to make the most of the connection. Guided questions will help the users think about the best contacts to add, such as teachers, family friends, past employers, company representatives at a career fair, or really anyone that can be a helpful part in getting a job.

Location is a huge part of the job search, because where a person is based determines so much about their lifestyle. So many people dream of their first job being in a big city, like New York, Los Angeles or Chicago, while others want to move back home to a smaller setting where they have the most connections. It is important to solidify one’s top cities in order to begin researching companies, living expenses, transportation and the atmosphere for young professionals. Guided questions will help users think about the locations that best suit them like they never have before, so they can solidify their list.

Although this may be the hardest one to write down, the company, internship or specific job one wants is very important to layout. The dream job or internship can happen, but it starts with finalizing what you want to end up doing. Guided questions will prompt users to identify their preferences for large Fortune 500 Companies versus smaller start up companies or make them think about if they want to be a big fish in a small pond or a small fish in a large pond. It is important to identify potential companies, because then steps can be made to get interviews and ultimately jobs.

Who's desk looks like this?

It’s a mess. You probably have your connections, cities you want to work in, and companies you want to work at in your head somewhere, maybe scattered between emails, resumes, lists on sticky notes, in your agenda and applications. It’s not organized, so how is your job search supposed to be successful?

Wouldn’t it be cool if the who, what, and where aspects of your job search was documented in one, organized hub?


VML is a global digital marketing agency that delivers innovative ideas and solutions to drive business to the world’s most influential brands. It specializes in strategic planning for a creative, user-friendly technologies. Clients include Charter Communications, Gatorade, Dell, the Kellogs Company, Krispy Kreme, Microsoft, PepsiCo, Southwest Airlines and MIllerCoors brands. The company was founded in 1992 and is headquartered in Kansas City, Mo. with 24 locations across six continents. Michelle Suttle is the Managing Director for Partnerships and Business Development at VML in Atlanta. She graduated from Indiana University in Bloomington, Indiana and since then has had many business development and account supervisor jobs that lead her to her current job in Atlanta. With her creativity, determination and vision for a career coaching tool, known as Pursuit, to help out college students searching for a job, she has been a great client for the group to learn from, collaborate and work with.

The primary audiences for this tool are college students and recent graduates looking for a job or an internship. It can also be for those currently employed and interested in a job switch in the future. Anyone who needs to organize and clearly lay out job goals and the steps to take to achieve the goals, as well as work-related connections, can benefit from using this tool. It is aimed at the college students who are trying to juggle school, building a resume, the search for a job, and graduating. To target this stressed out and busy audience, the design is simple, casual and easy to pull up on a mobile or desktop device in order to make these job-seekers more organized on a path to success.


Last year, 84% of graduating seniors said they didn’t have a job lined up, even though they were actively looking.

46% of working grads report that they are underemployed.

This means that for graduating seniors and new professionals like us, the job search is harder than ever. Being a group of college students searching for jobs and internships, we all relate to the stressful, unorganized and inconsistent job search and are scared of what is ahead of us. Through conversations with our peers and each other, we realized that most college job-seekers find it hard to finalize their goals, connections, and dream jobs, because their thoughts are all over the place. Some keep everything in their head, others on sticky notes, in their agenda, on word documents, mock resumes and in emails.

There are so many job seeker tools, like linkedin, monster, internships.com, ect. that pull up job options and locations, but there are so many thoughts that go behind trying to find a job that no other tool or website accounts for, such as locations or companies that have always been a person’s dream or that they already have hidden connections with. Linkedin is a great source for contacts and connections, but it is all so public. However, a phone’s “Contact List” is too generic for the job-search process.

Although someone could keep a word document of all of the information or a notebook, that is fairly old school. With the technological world of today, there is not a creative digital space to solely keep track of one’s job search process. However, college students love this idea of a mobile tool available on a phone or website that is dedicated to documenting the job search process and believe it would be very useful.

“Wouldn’t it be cool if you had the who, what and where of the job search in the palm of your hand?”

We built the mobile app using the Ratchet framework. Ratchet gives mobile capabilities to produce mobile results such as touch sensitivity, slide-out menus and an overall mobile design platform. Ratchet provided us with a starting template and a series of components including tables, stylesheets and modals that we edited to achieve the look we were aiming for.

We used the Adobe Creative Suite (mainly Photoshop and Illustrator) to design the look and feel of JOBDOC and used Sublime as the primary coding editor.

We used Twitter as a live feed from within the app to provide up to date job searching news and tips to our users. Below is our current feed.


To get to the final idea JOBDoc, the group encountered many steps and challenges along the way.

Idea #1: Originally, the idea was to create a Job Harmony tool to get job-seekers paired with the type of job that best fits their personality. The group thought there was no application like this and that everyone would find it very useful, however a tool launched at the end of January that was nearly a complete replica of this idea. This meant it was time to start brainstorming again.

Idea #2: The next idea was to build a resume maker for students to compile all of their experiences together on a private online tool. Because that was not related to the career coaching realm that the client desired, we ditched that idea as well and decided to go another route.

Idea #3: It took a lot of research, conversation, trial and error, and development, but we finally finalized on the third idea of JOBDoc, four weeks into the project. In theory, this tool comes after idea one and before the resumemaker in terms of the steps for a job search. Although the process was long, the steps along the way taught us so much about how real-life projects work, because most of the time, the first idea is not going to be the finished project. The process has taught us a lot about what the “job search” should look like and in the end, we think that JobDoc is the most useful tool to simplify and organize it.

“There is no reason for the job search to be disorganized; it should be simple.”


The long term goal for this application is to be a part of Michelle Suttle’s “Pursuit” and specifically, the pursuit of a Job Search. This idea of Pursuit will encompass all aspects of the steps a job-seeker needs to take to get to where they want to be in his or her career. It should impact job seekers in a positive way to lead to a more organized and less stressed process of finding the right job fit. This is the first step to get job-seekers thinking about where they wants to end up, the type of job they want to be doing and who will be the best people to help them achieve these goals. In the future, hopefully other tools will be created to finish the steps of the job search and get the users to a career where that they love their location, co-workers, company and specific day-to-day tasks, so they are genuinely happy to go to work and are great at what they do every day.

”Sign up for JobDoc and
start documenting today.”

Danielle Herman is a junior from Duluth, Georgia studying Digital & Broadcast Journalism and Political Science. She is responsible for the content, video and production.

Emmeline Hale is a junior from Athens, Georgia studying Public Relations and Personal and Organizational Leadership. She is responsible for the content, presentation and production.

Cindy Nguyen is a junior from Lilburn, Georgia studying Public Relations. She is responsible for the coding, graphic design and website development.